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The platform is rolling out a new feature that permits them to lessen the amount of AI-made videos appearing in their streams. This step comes as the service announced that it currently hosts over 1 bn content made with AI.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a widespread rollout. This development aligns with a rise in content created by AI, fueled by recent AI video creators.

AI Content on Other Platforms

It has been noted that approximately 10% of the fastest-growing video streams on a competing service primarily display clips produced artificially. A considerable share of this material is deemed “AI slop”, a label for substandard, factory-style content that is frequently absurd or dreamlike.

Our research shows that numerous viewers like content created using AI tools, including computer-generated images to educational videos, and we aim to provide users the power to increase or decrease of that, according to their own preferences,” said a platform representative.

AI on the Platform

TikTok disclosed that there are now 1.3 billion videos on its service labeled as made with AI. In total, in excess of 100 million pieces of content are added to the service every day, making AI content a minor percentage of its overall inventory.

Customizing Your Feed

Viewers will be capable of decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” feature in the application and selecting “AI-generated content”. Other topics that can already be adjusted under the setting encompass current affairs, clothing, cosmetics, and movement.

Content Labeling and Policies

TikTok’s guidelines require creators to identify “realistic” artificially created content, and it forbids harmful fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be removed under its terms of service.

Furthermore, the service will henceforth apply an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is intended to help prevent users from attempting to evade the disclosure requirement.

AI Literacy Programs

The platform is additionally introducing a $2m AI literacy fund for specialists and groups to create educational content about ethical AI use. This project will benefit educational bodies focused on teaching programming and robotics.

Moderation Strategy

The platform has justified its moderation strategy, amid debate over proposals to cut jobs for numerous review team members in Britain. It is expected to reduce 439 jobs in its user protection team in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.

A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by people. TikTok reported a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”